Get LoyaltyTrac

 Increase Retention and Profits 

Over 700 dealers and repair shops in North America have trusted LoyaltyTrac for customer loyalty and retention since 2002.

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Experienced ProsExperienced Pros

We've built over 700 successful loyalty programs for OEMs, dealers, & shops. We'll make sure your program is profitable too.

Easy & AutomatedEasy & Automated

Extremely easy to use – training takes just minutes. Our DMS integration eliminates data entry hassles & extra work.

Fully CustomizableFully Customizable

You are in control of how Members earn and redeem rewards. Choose points for flexibility or cash back for simplicity.

Trusted and SecureTrusted & Secure

With secure online access to our cloud-based platform, you can run the program from anywhere at any time.

How it Works

LoyaltyTrac is the ultimate customer retention platform.
Issue points or dealer currency redeemable only in your store to encourage spending & eliminate discounting.


Enroll your customers. It takes just moments and we provide you with custom-branded rewards cards. We can even enroll new customers for you.


Customers earn rewards. Choose points or dollars - they earn automatically when we connect with your DMS/POS. You decide how much they earn and redeem.


You stay top of mind. We'll send your Members beautifully-designed, enticing email reminders and targeted offers to ensure they keep coming back.


Enjoy the results. Customers will come back more often and spend more annually. You can also use the card to eliminate cash discounts in every department.

Increase Customer Retention

For over 10 years, LoyaltyTrac helped Boulder Nissan increase their customer retention rate to over 47% for their out-of-warranty customers. This increase, in addition to other loyalty program benefits, helped grow their Nissan Owner First incentive payouts significantly.

Download this Case Study (PDF) »

Reduce Advertising Costs

By more precisely marketing their services to their existing customer base and using points instead of cash discounts to incentivize customer Members, Berge Ford has been able to reduce its advertising costs by more than $120,000 per year and reduce couponing by over 70% since 2004.

Download White Paper (PDF) »

Hold Gross & Generate Profits

Before LoyaltyTrac, Granville Toyota's only service lane tool was a cash discount - which was money out the window. By issuing Dealer Currency, instead of giving discounts on ROs, their Dealer Currency reserve is now over a million dollars! This is real money in the bank they never would have collected.

Printable Fact Sheet »


Just a few of our happy customers

Get Results

Get Results with LoyaltyTrac

50-65% post-warranty customer retention
8-12% increase in customer-pay RO count
20-25% increase in annual service visits
Up to 2X increase in overall annual service spend
$100K+ Variable Ops revenue increase using Dealer Currency*
$150K+ Fixed Ops revenue increase using Dealer Currency*
Up to $35 back for every $1 you spend by following our best practices

*Based on replacing your cash discount on just 20% of all transactons and offering upsell memberships in the Service lane.


We keep our pricing simple and transparent.
Ask about our no-risk trial.

Set-Up Fee

one-time fee

Rewards Consultation

ROI Analysis

DMS Integration

Program Set-Up

Custom Card Design

Comprehensive Training


Monthly Fees

Ask for Quote

Low monthly License Fee


Member Enrollment Fee

(or choose flat monthly fee)


Includes All Premium Features


Other Fees

No way!

No redemption fees

No transaction fees

No email fees

No per-user fees

No support fees

No B.S.



Have a question about program features or interested in getting a price quote? Contact us to learn more.